We were pleased to get so many submissions and such a diverse range of topics. Some are early stage design ideas, some are about existing prototypes, some are analyses of off the self motherhood apps, others are personal reflections on technology and motherhood. The authors are mostly, but not all, women which I think will make a nice change at a computing conference. Here is the text of my position paper, which argues why we should consider mothers (rather than the more general term "parents") as a specific target demographic. Not that I have anything against fathers. I have one myself.
This position paper argues that more research effort in HCI should be directed at understanding the needs of mothers as a distinct technology user group.
There are many reasons why mothers are deserving of HCI research attention. As mothers comprise a huge demographic group, we should not ignore the needs of these users, particularly as mothers are politically influential  and are powerful consumers . Expectant and new mothers endure taxing and rapid emotional and biological changes during which technology could offer some support through monitoring and recording of the changes. New mothers experience a spectrum of emotional challenges, not all positive: exhaustion, loneliness, fear, guilt and resentment . They are particularly vulnerable to depression .Technology could have a role to play in helping women find emotional support from health care professionals and other mothers. There is a huge learning curve associated with the practical tasks of child care ; technology could be used to assist healthcare professionals in parental education.
What about the dads?
Fathers play an equally important role in raising children, but it is a distinct (although overlapping) role. Being a mother is not the same as being a father.
Mothers, particularly in the very earliest stages of their children’s lives, have unique experiences and biological needs. Women’s bodies carry a burden which men’s do not. They must contend with the pain and inconvenience of menstrual cycles; weather the discomfort, hormonal changes, fatigue and the invasion of privacy required by medical care during pregnancy; carry the literal weight of the growing baby; endure the agony of child birth; and (possibly) nurture a baby through their breast milk. These biological challenges are accompanied by a range of emotional and social pressures, which may overlap with those of fathers, but are quite distinct.
Some might wish fathers’ behaviours and expectations around child care to be the same as mothers’. However, this is not the case in many parts of the world. An Australian study found that children add (an alarming) thirty five hours of domestic chores a week to a couple’s household . In childless couples in the UK, 62% of domestic chores are done by women; for couples with a child, this rises to 75% . Furthermore, there is evidence that mothers and fathers have different expectations about fathers’ roles in parenting. A study in the US found that mothers have higher expectations of support from the father in housework and emotional support. Men have lower expectations of themselves in terms of emotional support and baby care. .
Where do we go next?
Based on personal experience, I believe that the most fruitful area of research will initially be in supporting women as they undergo physical changes associated with bearing children, and as they learn how to care for an infant. There is a dearth of formal HCI research, but a plethora of homespun smart phone apps in this area. Applications in these areas can be simple non-threatening tools for providing information and enabling users to record changes in their own or their baby’s bodies. Given the sensitivity of the domain, and some controversy in the role of technological interventions in delivery itself , I believe that we should take great care in developing new technology which would alter women’s experience of motherhood. We may need to develop new design and consultation methodologies for working with new mothers to overcome practical difficulties associated with consulting chronically sleep deprived users who are holding miniature users! But our direction is clear: we should listen to mothers, and respect their needs in the design of technology products for them.
 Petch, J., & Halford, W. K. (2008). Psycho-education to enhance couples’ transition to parenthood. Clinical psychology review, 28(7), 1125–37.
 Craig, L., & Bittman, M. (2005). The effects of children on adults' time-use: Analysis of the incremental time costs of children in Australia. Social Policy Research Centre. Retrieved on 8/1/13 from http://education.arts.unsw.edu.au/media/File/DP143.pdf
 Schober, P. (2013). Gender equality and outsourcing of domestic work, childbearing, and relationship stability among British couples. Journal of Family Issues.34(1). 25-52.
 Barclay, L., Everitt, L., Rogan, F., Schmied, V., Wyllie, A. Becoming a Mother — an Analysis of Women’s Experience of Early Motherhood. (1997) Journal of Advanced Nursing 25, pp. 719–728.
 Fox, G. L., Bruce, C., & CombsâOrme, T. (2000). Parenting Expectations and Concerns of Fathers and Mothers of Newborn Infants. Family relations. 49(2). 123-131
 Osnes, B. (2004). Mothers Acting Up: A Political Force to be Reckoned With! Journal of the Motherhood Initiative for Research and Community Involvement, 6(1).
 Silverstein, M.J. and Sayre, K. (2009). The Female Economy. Harvard Business Review, September.
 Davis-Floyd, R. The Technocratic Body: American As Cultural. (1994) Social Science and Medicine 38, 8, pp. 1125 – 1140.