I'm applying for promotion at the moment, and I was gobsmacked to learn that someone in the senior management team thinks my research impact is fragile. Fragile? WTF?
I have to write a paragraph justifying the impact my research has on the UK economy and society. Help, blog readers! Answers on the comments page, pls: how does educational technology research impact society?
I don't think I can get away with my standard shorthand this time: "I help the little children".